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2026 Prius Modern look. Dynamic feel. Limitless possibilities

2026 Prius Modern look. Dynamic feel. Limitless possibilities.

$28,5501 Starting msrp*

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Trims

Available Colors

Karashi Supersonic Red Cutting Edge Guardian Gray Midnight Black Metallic Reservoir Blue Wind Chill Pearl

Karashi

Prices and colors may vary by model.

Features

Impressive Power

Impressive Power

Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with up to 196 net combined horsepower, resulting in an impressive 0-60 mph of 7.0 seconds 3 for AWD models.

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Dynamic Handling

With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.

Delight in Your Driving

Delight in Your Driving

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more driving confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.

Advanced Park

Advanced Park

To assist with parallel parking or backing into a parking space, available Advanced Park4 is ready with the touch of a button. This hands-free parking system uses cameras and sensors to provide steering, braking, acceleration and gear changes, to help you get into that perfect spot.

See our available Prius models
  1. Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,195 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,450 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,450 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ4X), $1,495 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,595 for Small Pickup (Tacoma, Tacoma HV), $2,095 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.
  2. EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2026 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2026 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2026 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2026 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov
  3. Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
  4. Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.

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